THE STANDARD - coaching, and the business behind it

Two Days to Dive Into Your Business, Learn the KBCU Coaching Framework, and Leave With a Real Plan to Grow Revenue, Build New Revenue Streams, and Buy Back Your Freedom

For coaches earning $75K–$200K who are good at the work and ready to build a business that pays them what they’re worth — without trading more hours to get there.

A 2-Day Business and Coaching Mastermind with Hunter Crine

Kinetic Impact · San Diego, CA · October 17–18, 2026

Do you feel like you’re good at what you do — but you’re still trading your time for money, one hour at a time?

You’re booked solid. Clients get results. But every dollar you make still requires you, physically, in the room. You’re up at 4:45am for a 6am client, and doing it again at 7pm. No matter how good you get, your calendar and your body are the ceiling on what you can earn.

You’re not failing. You’re capped.

Most CE weekends teach you drills and send you home to figure out the business part alone. This one is different: you’ll sharpen your coaching first — because a real business has to be built on real skill — then spend the rest of the weekend building the actual plan. You’ll walk out Sunday with a coaching framework you can use Monday morning, a plan to grow your revenue and add new revenue streams, and a clear path to more freedom in how you spend your time.

This is the KBCU system, live and in one room: the same standard of coaching, thinking, and business we build every certified KBCU coach on. You walk out Sunday coaching at a different level — not just holding a certificate.

Hunter Crine presenting the KBCU Foundations opening session to a seated room of coaches
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Date:

Saturday, October 17 & Sunday, October 18, 2026

Time:

Saturday 9:00am–4:30pm · Sunday 9:00am–4:00pm

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Location:

Kinetic Impact, 12220 World Trade Drive, San Diego, CA 92128

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Pricing:

Presale $1,250 | General $1,400

Here’s Who This Is For

You’re a trainer, clinician, or coach making $75K–$200K — good at what you do and ready to be elite at it. You want to learn by doing, get corrected in real time, and leave with a system for the client in front of you and the business behind you.

Here’s Who This Isn’t For

If you’re only here for the CEUs, or you want to sit through slides without ever picking up a bell, this isn’t your weekend. I’ll tell you that now so we both save the time.

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What You’ll Walk Away With

  • 🎯A real, honest look at what’s actually been capping your revenue — and the plan to break through it
  • 🎯A first draft of a new, priced revenue stream, built live in the room — not a someday idea
  • 🎯A framework for pricing and packaging that gets you paid for your value, not just your hours — the first step toward buying back your time
  • 🎯A time audit and a first move toward delegating what’s keeping you capped — the actual start of buying back your freedom, not just a slogan
  • 🎯The KBCU coaching framework: precise, time-efficient programming for any client, general population or athlete
  • 🎯A new tool in your coaching toolkit — kettlebell training, technique through progression, ready to use with a client Monday morning
  • 🎯A clear framework for training clients in pain — what’s a yellow flag, what’s a red flag, and exactly when to refer out
  • 🎯Your certification in kettlebell skills
  • 🎯30 days of post-workshop Slack access to Hunter, plus recordings from a past cohort
  • 🎯Continuing Education credit — NASM 0.9 CEUs · NSCA 0.9 CEUs
  • 🎯A community and professional network that’s actually worth having

The Arc: Train the Human → Train the Mind → Build the Business

Train the Human comes first because it’s the credibility layer — everything else is built on proof you can already do the work better than you’re doing it now. You sharpen assessment, programming, kettlebell technique, and the pain-conversation framework, live, with correction in real time.

Train the Mind comes second, and it has to come after. You can’t do the honest work of confronting your own ceiling until you’ve spent a day proving to yourself you’re actually good at this. The skill has to come first, or the mindset shift has nothing real to stand on.

Build the Business comes last because it’s the only place it can go. You don’t build a real offer from theory — you build it once you know what you’re actually capable of delivering, and once you’ve cleared the mental block that’s kept you underpricing it.

Most CE weekends stop at the first bucket, or bolt business tactics on out of order so they don’t stick. This arc works because each bucket earns the right to the next one.

Workshop Agenda

Day 1 — The Coaching Framework

Saturday, October 17 · 9:00am–4:30pm

9:00–9:15
Welcome, framing the weekend
9:15–10:00
How to Save Time and Become Efficient at Programming for General Population and Athletes Alike
10:00–10:45
Using Data: New Client Profiling, Assessment & Setting KPIs
10:45–11:00
Break
11:00–11:45
How to Break Down Movement on Film
11:45–12:30
How to Develop Strength, Power, and Speed in General Population and Athletic Clients Alike
12:30–1:15
Lunch
1:15–2:00
Training Clients in Pain — red flags vs. yellow flags, and clear referral-out criteria
2:00–3:15
How to Use the Kettlebell in Your Coaching Framework Right Away — technique for power, strength, mobility + movement prep + squat/deadlift/press progression; swing variations, beginner teaching, KB clean & snatch instruction
3:15–4:15
Pain-Conversation Reframe (live practice in pairs) + Return-to-Play Case Studies & Regression/Progression for Return to Athletics
4:15–4:30
Wrap-up / Q&A

Day 2 — Build the Business

Sunday, October 18 · 9:00am–4:00pm

9:00–9:15
Welcome / framing Day 2
9:15–10:00
Why You’ve Been Capped / Mapping the Ascent — determining the blockades in your business stopping you from real growth, and the direction you should go
10:00–10:15
Break
10:15–11:15
How to Build Your Business — creating an offer, building the marketing system that feeds it, and running a sales process by diagnosing, not pitching
11:15–12:00
Revenue Streams Workshop — map 2–3 new revenue streams beyond your core offer, live
12:00–1:00
Build Your Own Offer (live worksheet) + 1:1/Small-Group Feedback
1:00–1:45
Lunch
1:45–2:30
Buy Back Your Freedom — time audit, what to delegate first, building a business that runs without you in every hour of it
2:30–3:30
Live Training Session — kettlebells, plyometrics & conditioning highlights (combined)
3:30–4:00
Close + next steps

Note: a written conditioning-protocols reference sheet is included as a take-home so nothing taught live gets lost.

Hunter Crine coaching a turf-floor kettlebell session with workshop attendees working in two rows

Reserve Your Spot

BEST VALUE

Presale Registration

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$1,250

General Admission

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$1,400

Bonuses Included

  • 30 days of Slack access to Hunter after the workshop — bring your real client cases and questions once you’re back home applying this
  • Full recordings of three talks from a past cohort — one from each bucket (Train the Human, Train the Mind, Build the Business) — yours to keep the moment you register

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All sales are final. No refunds or cancellations.

Coaches seated with workbooks during a KBCU classroom session led by Hunter Crine

Who Should Attend?

  • 👤Performance & Kettlebell Coaches
  • 👤Strength & Conditioning Coaches
  • 👤Sports Rehab Clinicians (DCs, PTs, ATCs)
  • 👤Return-to-Play & Return-to-Run Specialists
  • 👤Movement & Injury Prevention Pros
  • 👤Anyone building or growing their own practice, not just their skill set

Hear From Coaches Who’ve Trained With Hunter

These quotes speak to Hunter’s coaching, mentorship, and the KBCU system broadly — not attendance at this specific two-day workshop, which is a new format. They’re included as evidence of what working with Hunter produces.

We picked up offers back in 2022 that we still run today — they’ve generated us multiple six figures over the years.

Bijan

Founder, Kettlebell Athletes

He helped me learn how to teach cues and programming that meet people where they are — I now deliver to almost 10,000 people every single day.

Lauren Kansky

Founding Coach, Ladder App / Body and Bell

I went from 2,500 followers to 282,000 just on Instagram alone — it’s completely changed my business and my life.

Fred Duncan

Owner, Fred Duncan Performance Training (NFL / NHL / NCAA / EPL)

I’ve had 15 to 20 clients come directly from KBCU — there’s a certain inherent value he’s instilled in everybody who gravitates toward it.

KBCU Coach

Meet Your Coach

Portrait of Hunter Crine, founder of Kettlebell Coach University

Coach Hunter Crine

M.S., CE-P, RKC · Founder, Kettlebell Coach University

Hunter Crine is a strength coach with a decade of experience coaching and presenting — and a business owner who’s built three separate businesses to six figures or more, including an online business that grossed $1.2M over the past three years. He holds a Bachelor’s degree in Kinesiology from Penn State and a Master’s degree in Sports Science from Hofstra.

He’s worked with athletes from Division One to general population and youth, and built the ability to break down complex training concepts for any background or experience level. He’s the founder of Kettlebell Coach University, where he coaches and mentors hundreds of coaches around the world — teaching them not just how to coach, but how to build the same kind of business behind it.

10+
Events Held
10
Cities Reached
250
Attendees
2,000+
Clients Benefited

Get to Know Hunter Before the Seminar

We’ve handpicked a few of Hunter’s best video appearances so you can see why we’re excited to bring him to San Diego.

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All sales are final. No refunds or cancellations.